北京时间17日消息，国际品牌咨询机构Interbrand周四发布2019年全球品牌100强榜单，苹果蝉联冠军，华为再次成为中国唯一上榜品牌。

今年全球100大品牌价值总计达2.1309万亿美元，较去年增长5.7%。

苹果品牌价值达2342.41亿美元，较上年增长9%。谷歌和亚马逊分列2、3，品牌价值分别为1677.13亿美元和1252.63亿美元。

前10依次为：苹果、谷歌、亚马逊、微软、可口可乐、三星、丰田、奔驰、麦当劳、迪士尼。

Facebook从去年的第9跌至第12位，品牌价值下降12%，至398.57亿美元。

华为今年排名第74位，较上年下降6位，品牌价值为68.87亿美元，较上年下降9%。

在今年5月《福布斯》发布的2019年全球品牌100强中，华为也是唯一上榜的中国品牌，名列第97位，福布斯估计的品牌价值为80亿美元。

以下为全球品牌100强榜单：

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排名 品牌名 所在行业 品牌价值变化 品牌价值
01 Apple Technology +9% 234，241 $m
02 Google Technology +8% 167，713 $m
03 Amazon Technology +24% 125，263 $m
04 Microsoft Technology +17% 108，847 $m
05 Coca-Cola Beverages -4% 63，365 $m
06 Samsung Technology +2% 61，098 $m
07 Toyota Automotive +5% 56，246 $m
08 Mercedes-Benz Automotive +5% 50，832 $m
09 McDonald‘s Restaurants +4% 45，362 $m
10 Disney Media +11% 44，352 $m
11 BMW Automotive +1% 41，440 $m
12 IBM Business Services -6% 40，381 $m
13 Intel Technology -7% 40，197 $m
14 Facebook Technology -12% 39，857 $m
15 Cisco Business Services +3% 35，559 $m
16 Nike Sporting Goods +7% 32，376 $m
17 Louis Vuitton Luxury +14% 32，223 $m
18 Oracle Business Services +1% 26，288 $m
19 GE Diversified -22% 25，566 $m
20 SAP Business Services +10% 25，092 $m
21 Honda Automotive +3% 24，422 $m
22 Chanel Luxury +11% 22，134 $m
23 American Express Financial Services +13% 21，629 $m
24 Pepsi Beverages -1% 20，488 $m
25 J.P。 Morgan Financial Services +8% 19，044 $m
26 IKEA Retail +5% 18，407 $m
27 UPS Logistics +7% 18，072 $m
28 Hermès Luxury +9% 17，920 $m
29 Zara Apparel -3% 17，175 $m
30 H&M Apparel -3% 16，345 $m
31 Accenture Business Services +14% 16，205 $m
32 Budweiser Alcohol +3% 16，018 $m
33 Gucci Luxury +23% 15，949 $m
34 Pampers FMCG -5% 15，773 $m
35 Ford Automotive +2% 14，325 $m
36 Hyundai Automotive +5% 14，156 $m
37 Gillette FMCG -18% 13，753 $m
38 NESCAFÉ Beverages +4% 13，605 $m
39 Adobe Business Services +20% 12，937 $m
40 Volkswagen Automotive +6% 12，921 $m
41 Citi Financial Services +10% 12，697 $m
42 Audi Automotive +4% 12，689 $m
43 Allianz Financial Services +12% 12，078 $m
44 eBay Retail -8% 12，010 $m
45 adidas Sporting Goods +11% 11，992 $m
46 AXA Financial Services +6% 11，830 $m
47 HSBC Financial Services +5% 11，816 $m
48 Starbucks Restaurants +23% 11，798 $m
49 Philips Electronics -4% 11，661 $m
50 Porsche Automotive +9% 11，652 $m
51 L‘Oréal FMCG +4% 11，589 $m
52 Nissan Automotive -6% 11，502 $m
53 Goldman Sachs Financial Services -4% 11，352 $m
54 HP Electronics +4% 10，891 $m
55 Visa Financial Services +19% 10，756 $m
56 Sony Electronics +13% 10，514 $m
57 Kellogg‘s FMCG -2% 10，419 $m
58 Siemens Diversified +1% 10，259 $m
59 Danone FMCG +4% 9，915 $m
60 Nestlé FMCG +7% 9，534 $m
61 Canon Electronics -9% 9，482 $m
62 Mastercard Financial Services +25% 9，430 $m
63 Dell Electronics NEW 9，086 $m
64 3M Diversified -1% 9，035 $m
65 Netflix Media +10% 8，963 $m
66 Colgate FMCG +2% 8，824 $m
67 Banco Santander Financial Services +13% 8，521 $m
68 Cartier Luxury +7% 8，192 $m
69 Morgan Stanley Financial Services -7% 8，185 $m
70 Salesforce.com Business Services +24% 8，004 $m
71 Hewlett Packard Enterprise Business Services -3% 7，909 $m
72 PayPal Financial Services +15% 7，604 $m
73 FedEx Logistics +2% 6，998 $m
74 Huawei Technology -9% 6，887 $m
75 LEGO FMCG +5% 6，884 $m
76 Caterpillar Diversified +19% 6，791 $m
77 Ferrari Automotive +12% 6，458 $m
78 Kia Automotive -7% 6，428 $m
79 Corona Alcohol +15% 6，369 $m
80 Jack Daniel‘s Alcohol +13% 6，347 $m
81 Panasonic Electronics -2% 6，189 $m
82 Dior Luxury +16% 6，045 $m
83 DHL Logistics +2% 5，987 $m
84 John Deere Diversified +9% 5，883 $m
85 Land Rover Automotive -6% 5，855 $m
86 Johnson & Johnson FMCG -8% 5，720 $m
87 Uber Technology NEW 5，714 $m
88 Heineken Alcohol +4% 5，626 $m
89 Nintendo Electronics +18% 5，550 $m
90 MINI Automotive +5% 5，532 $m
91 Discovery Media -4% 5，525 $m
92 Spotify Media +7% 5，516 $m
93 KFC Restaurants +1% 5，509 $m
94 Tiffany & Co。 Luxury -5% 5，335 $m
95 Hennessy Alcohol +12% 5，297 $m
96 Burberry Luxury +4% 5，205 $m
97 Shell Energy -3% 5，105 $m
98 LinkedIn Media NEW 4，836 $m
99 Harley-Davidson Automotive -7% 4，793 $m
100 Prada Luxury -1% 4，781 $m

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